RealSimGear
Ads, Social Media, Email, SEO, Content Creation
Charting a Digital Course that Sent RealSimGear Soaring
RealSimGear serves as a vital bridge connecting pilots with realistic flight training equipment. Their range of affordable and highly immersive flight simulators has gained widespread recognition, leading to thousands of units sold worldwide. We played a pivotal role in their success as the exclusive marketing extension, supporting them from their inception and continuing to provide assistance for over three years.
KEY HIGHLIGHTS
+$2 million in Social Advertising
68% Avg. Revenue Growth for 3+ Years
235% YOY Growth in Branded Traffic
50% Open Rate on Email List of 21k Subscribers
40% of Organic Traffic Generated by Blogs
“Digital Momentum has made a tremendous impact on our business by being able to manage and execute our complete marketing program. Very few people in this industry have a grasp on everything that is required to effectively market products and deliver what's needed to grow a business. Austin is a key part of our team and our business would not be where it is today without him.”
– JARROD BAKER, FOUNDER
Reaching the Social Media Stratosphere in a Niche Category
When we first partnered with RealSimGear, their modest Social Media audience numbered a cozy 8k followers.
Adopting a video-centric digital strategy, Digital Momentum’s efforts have sent RealSimGear’s numbers soaring — over the last three years we’ve grown their social reach to 15 million annual users, every single year across a variety of channels.
Navigating The SEO Horizon
Combining a series of SEO driven educational blogs and product-focused landing pages, we transformed RealSimGear from invisible to unmissable. And reached their target market in the most cost-effective ways.
A Tailored Flight Plan for Segmentation and Scaling
Harnessing the power of blended advertising — spanning paid social and AdWords— Digital Momentum crafted content for RealSimGear that resonates with their pilot and aviation enthusiast audiences.
Our approach, rooted in segmentation acquisition, past customer behavior, and buyer journey stages, helped us achieve a 27x ROAS (“Return on Ad Spend”) for our partner.
Email Automation, A Streamlined Sales Journey
Hardly an impulse buy; investing in a flight simulator is more of a dream purchase. That is exactly the kind of insight Digital Momentum uses to develop our email strategies.
For RealSimGear, that meant establishing a comprehensive “Welcome” email series flow that addressed potential buyer questions and curiosities, highlighted the simulator product benefits, and emphasized the path to flight proficiency for the customer. By leveraging automation and targeted campaigns, we've helped RealSimGear generate millions in sales.
