Salty Cali Jewelry

Growing their reach, revenue, and retail

Miriam and Leslie launched Salty Cali in 2014 with just $50 and a shared love for creating handmade jewelry. What began as a fun hobby quickly turned into a full-time pursuit, leading them to leave their jobs within a year to chase their dream. Today, Salty Cali stands proudly among the most renowned surf shops and boutiques in Southern California and has a presence in over 500 retailers across the US, the Caribbean, and Europe.

As Salty Cali continues to expand its retail presence, they recognized the need for a strategic partner to help them thrive in the Direct-To-Consumer (DTC) landscape. Through the power of e-commerce and personalized customer engagement, we facilitated higher profit margins, extended their market reach, and nurtured strong brand loyalty. This strategic shift enabled our client to adapt to evolving consumer preferences and tap into the vast potential of online retail, resulting in impressive growth and heightened brand visibility.