ADF Sprinters
Social Media, Content Creation, SEO, Email
Mapping a Digital Journey for a Van Conversion Pioneer
ADF Sprinters, with its 33 years of experience in the van conversion industry, has earned a reputation for excellence in creating high-quality adventure van conversions, mobile business vehicles, and other transport solutions. Initially, the company owed much of its success to partnerships with dealerships and word-of-mouth referrals from satisfied customers.
Now, ADF Sprinters has expanded its reach and solidified its standing as a leading brand in the industry through strategic social media presence and effective SEO practices. We have showcased their extensive knowledge, stunning craftsmanship, and vibrant team to a broader audience, allowing followers and admirers to engage with and appreciate their unique creations.
KEY HIGHLIGHTS
70% of Organic Traffic Driven by our Blogs
80 million Instagram users reached in 2022
115% YOY growth in Instagram followers
18,000 YouTube Subscribers in 6 Months
70% Average Open Rate Rate on 10k Email List
“We're very excited to have a digital marketing partner in our company. While we focus on the conversions, customer relations, and the business, Digital Momentum is covering our branding and client acquisition. They’ve been able to capture our company in the perfect light, showcase our product in an ideal way, and help communicate all of this to our customers through social media. This was the partnership we have much needed over the years. Thankful for them. ”
– JEREMIAH WEAVE, LEAD ENGINEER
Driving ADF's Success with Engaging Video Content
Before working with ADF, the company had yet to create a piece of digital content. But their users sure had. In fact, their customers’ user generated content (UCG) are still valuable photos and iPhone videos that we leverage to this day. Problem is, though, that type of content doesn’t match the quality of ADF’s craftmanship or depth of knowledge.
That’s where Digital Momentum took over. Scheduling one to two shoots a month at ADF. We've been producing and editing all their content in-house. From van conversion walkthroughs to client testimonies, “Know How” FAQs to the different stages of custom vehicle rebuilds, we’ve created over 100 finished videos a year.
Standing Out in
#VanLife
With a small following, inconsistent posting, and no strategy, ADF’s immediate need was a meticulously strategized social media strategy when we met them.
Especially with plenty of other van conversion companies flooding the major social channels, the “Van Life” culture had super-saturated Facebook, Instagram, Twitter (now “X”), TikTok, and YouTube.
ADF needed to stand out – big time – and justifiably could based on their business track record and unmatched experience.
Building SEO Success, One Blog At A Time
Before we teamed up with ADF, their digital effort was a blank canvas. No blog. No SEO strategy. No real understanding of search rankings or how they work. But to Digital Momentum, that’s the recipe for immense potential that we’re always looking for.
Sure enough, we discovered thousands of relevant keywords for ADF’s business that were being searched every month. An opportunity they had to jump on.
In the last two years, we’ve built a foundation of keywords and phrase ranking on the first page of Google. This one strategic move now drives 70% of ADF’s website traffic and 50% of their referrals.
Focusing on Engagement, Not Subscriber Count
In the digital world, numbers can be deceptive. Rather than raw quantity, it’s the quality of the numbers that truly counts — the heartbeats behind the digits that matter. To help build the quality connections ADF needed to make with their target audience, and build a well-rounded, three-dimensional marketing plan, we integrated a healthy email campaign into ADF’s overall strategy.
More than piling up a list of “one-and-done” subscribers, our M.O. at Digital Momentum is to use email as a consistent way to spark dialogue, connect with van enthusiasts on an emotional level, and build a true following of #VanLife evangelists who’ve “opted in” for ADF’s monthly editions. And it’s worked.
In addition to the regular feed, we also built a 10-part automated “Welcome” email flow to introduce new subscribers to ADF, their van conversions, clients, employees, and amazing content.
