GL VENEER
Ads, Social Media, Email, SEO, Content Creation
Growing GL Veneer’s Digital Footprint into a Retail Powerhouse
For 45 years, GL Veneer has stood at the pinnacle of manufacturing excellence for wood veneer sheets, custom plywood, and live edge slabs. Like many traditional businesses, they historically relied on word-of-mouth, handshakes across desks, and established client relationships. But the world changed. And when their industry went digital, GL came to Digital Momentum.
Now, partnering with us, the third-generation, family-run business is combining their wood expertise with our digital marketing prowess. Poised to thrive for another half-century, the immediate impact of our joint effort is already taking their business to new heights:
KEY HIGHLIGHTS
154% Increase in Online Sales
17x Average Paid Social ROAS
86% Increase in organic traffic YOY
125% Social YOY Growth for 3 Years Straight
70% Average Open Rate Rate
“Digital Momentum isn’t just about numbers or metrics. They’ve blended seamlessly with our team, creating a relationship where everyone’s success is intertwined. We grow, they grow. We thrive, everybody thrives. The Digital Momentum family has become a part of our growth story, and their genuine passion shines through. Every company needs a collaborative partner like Digital Momentum!”
– daniel levin, vice president
Dynamic Content For Visual Storytelling
We conducted monthly shoots to feature various wood veneer species and live edge slabs. This resulted in polished videos for their website and YouTube, while social media content was created using iPhones. This dual approach provided enough content for both organic and paid channels, proving effective in driving sales across all platforms.
Reaching Millions of Woodworkers For Social Success
We quickly realized GL Veneer had a great opportunity for social success. The woodworking community online is thriving, craving educational, entertaining, and inspirational content. With our comprehensive social calendar, we reached 11 million users in 2021, 20 million in 2022, and 24 million so far in 2023.
Enhancing Traffic with First-Page Google Rankings
Despite the high search volume for their products, the company didn't rank for many of those keywords. We implemented an SEO strategy focusing on creating targeted landing pages and blogs. After a few months, we successfully achieved first-page rankings on Google for all pages and blogs.
Boosting Revenue With Paid Social
Previously, the company solely relied on AWords (mostly branded) and hadn't explored paid social advertising. However, working together, we found immediate success with tailored prospecting and remarketing campaigns. As a result, GL Veneer experienced an impressive 17x ROAS, plus a 25% boost in revenue since we started running their ads.
Build Relationships, Not Just An Email List
We crafted a 10-part email welcome series that effectively guided leads and customers through their product lines, company history, and inspired them with engaging content such as articles, videos, customer spotlights, and stories. The results were exceptional: a staggering 70% average open rate, a 364% increase in email revenue, and a remarkable 700% boost in new leads.
